Sports Management : An Introduction

Sports Management : An Introduction

Description

How can people working in sport learn to become more effective managers?
What are the key challenges face managers working in sport today?

In this fully revised and updated edition of his classic introductory textbook, David Watt addresses the realities of working in contemporary sports management. From sports politics and strategy right the way through to personal development and training, the book offers a clear and accessible guide to the most important issues, challenges and practical techniques facing managers and administrators working in sport today.

The third edition is divided into three sections. The first explores the wider context within which managers operate, including the international and domestic structure of sport; private, public and voluntary sectors, and issues of governance. The second section introduces the core principles of practical sports management, covering every key functional area from finance and event management to marketing and human resources. The concluding section explores the challenges faced by contemporary managers, from the business environment to managing change, and also looks at how managers can, and should, develop their own professional practice.

Fully supported with case-studies, examples and data from the real world of sports management - including useful references and guides to further resources throughout - this book is an essential course textbook for any student of sports management and for any sports management professional looking for a guide to best practice.


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Details

Author(s)
David Watt
Format
Paperback | 312 pages
Dimensions
159 x 235mm
Publication date
01 Jan 2020
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
Edition
New edition
Edition Statement
3rd New edition
ISBN10
0415549973
ISBN13
9780415549974