Choice Models in Marketing : Economic Assumptions, Challenges and Trends

Choice Models in Marketing : Economic Assumptions, Challenges and Trends

Description

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives.

The aim of this book is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.


Download Choice Models in Marketing : Economic Assumptions, Challenges and Trends (9781601981646).pdf, available at loresbakery.com for free.

Details

Author(s)
Jaehwan Kim, Thomas Otter, Sandeep R. Chandukala
Format
Paperback | 100 pages
Dimensions
156 x 234 x 5mm | 154g
Publication date
30 Sep 2008
Publisher
Now Publishers Inc
Publication City/Country
Hanover, United States
Language
English
Edition
Annotated
ISBN10
1601981643
ISBN13
9781601981646